COLDCAST.
Free resource for gym owners

THE GYM CONTENT LOOP

Six fill-in-the-blank reel scripts across two formats, so you always know what to post next. Read the first three free. Name and email unlocks the rest.

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TEACH. THEN ENTERTAIN.

The instructional post gives people a reason to follow you. The Q&A or ranking gives them a reason to send it to somebody else. Alternate them and you never sit down wondering what to post.

01
Instructional
Teach one thing
02
Q&A / Ranking
Start an argument
03
Instructional
Teach one thing
04
Q&A / Ranking
Start an argument
INSTRUCTIONAL
Free, no email

The coach on camera correcting one thing. Not a full lesson: one mistake, one fix, thirty seconds. These are the posts people send to a training partner, which is how a gym page reaches somebody who has never heard of it.

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01
Do This, Not That
Visual hook
Motion inside a kickboxing class. Bodies moving in the first frame, before anyone speaks.
Body
The coach correcting one student's technique on the floor. Catch the correction as it actually happens rather than staging it.
Shoot
Camera guy.
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02
Class Technique
Visual hook
The initial move being done, full speed, no setup.
Body
Showcase a basic wrestling technique. Hard cuts to strip out the fluff and keep it visually engaging the whole way through.
Shoot
Camera guy or tripod.
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03
30 Second Technique
Visual hook
Reverse knee on belly.
Body
A slightly more in-depth explanation over raw class footage. One concept, start to finish. Set the situation in a sentence, then show the movement.
Shoot
Camera guy.

UNLOCK THE
OTHER HALF

Three more scripts open up right here on this page. No inbox check, no waiting.

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UNLOCKED.

All three formats are open below.

Q&A & RANKINGS
Locked

Point a camera at someone and get an opinion out of them. Sometimes that's a member being funny, sometimes a coach ranking something people will argue about. Either way the comments do the work.

LOCKED
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04
Ask The Team
The question
"Who is the [MOST SPAZZY / ALWAYS LATE] on the team?"
How it runs
On-screen text holds the question the whole time. Ask five or six people cold, no warning, no retakes. Cut every answer to its funniest three seconds. The gold is someone naming a person who then appears denying it.
Shoot
Handheld, ten minutes before class while people are stretching. Ask more people than you need.
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05
The Debate Question
The question
"[ABSURD HYPOTHETICAL, e.g. what animal could you actually beat?]"
How it runs
Pick a question with no correct answer that people argue about anyway. Same setup as Ask The Team, but here you want disagreement. Cut the answers so they contradict each other. Let one person be confidently wrong and end on them.
Shoot
Same session as Ask The Team. Ask both questions in one pass and split it into two posts.
Add funny-3.mp4
06
The Ranking
The setup
"Top 5 [SUBMISSIONS / POSITIONS]. You're going to disagree with number one."
How it runs
Title stays locked at the top. Build the list on screen one line at a time so the viewer can read where it's going. That visible list is what stops the scroll, not the talking. One sentence per pick. Commit to the order and don't hedge.
Shoot
Seated, locked tripod, dark background. Rank things inside your own gym, never other local academies.

YOU HAVE THE FORMATS.
FILMING THEM WEEKLY IS THE HARD PART.

Coldcast Media films, edits, and delivers short-form content for gyms and local businesses in Florida, ready to post, on a monthly schedule.

See the work